PROJECT OVERVIEW

Understanding the Problem

First, I conducted surveys and interviews with students to understand their pain points with the current food ordering system. The feedback was clear: waiting in line was the main issue affecting their dining experience.

User Testing with Prototypes

After the wireframes, I created clickable prototypes in Figma. I conducted user testing sessions with a group of students, observing their interactions with the prototype and gathering feedback. This was crucial in identifying any usability issues and understanding how real users would interact with the app.

Ideation and Sketching

With this insight, I began sketching out initial ideas on paper. My aim was to create an intuitive flow that minimized the number of steps from opening the app to completing an order.

Iterating Based on Feedback

Armed with feedback, I iterated on the design, making necessary adjustments to improve usability. This involved refining the UI elements, enhancing the visual appeal, and simplifying the user flow even further.

Creating Wireframes in Figma

Next, I moved my sketches to Figma, where I developed wireframes for the app. This step allowed me to layout the structure of the app without getting bogged down by design details. I focused on creating a user-friendly navigation system and ensuring the ordering process was as straightforward as possible.

High-Fidelity Design

Once satisfied with the usability, I progressed to high-fidelity designs. This involved adding branding elements, colors, and finalizing the UI components. I paid close attention to accessibility and readability, ensuring that all students could easily use the app.

Conclusion

The project involving the redesign of a food ordering app for Towson University, described through a detailed UX design process using Figma, was a personal and hypothetical exercise aimed at honing my UX design skills. Although the app and its development were fictional, the project offered me valuable insights into user-centered design, from initial research to prototyping and iteration based on user feedback. This conceptual endeavor underscored the significant impact that thoughtful UX design can have on improving everyday tasks, like food ordering for university students, showcasing the effectiveness of design thinking in addressing real-world challenges in a simulated context.